goBOFU: BOFU Content for Bootstrapped B2B SaaS
goBOFU is a specialized content agency that helps bootstrapped B2B SaaS companies capture buyers who are already searching for solutions. Unlike traditional content agencies that focus on blog posts, goBOFU builds Bottom-of-Funnel (BOFU) content—pages that target high-intent keywords and convert searchers into customers.
Key Features
- Comparison & Alternative Pages: Side-by-side comparisons of your product vs. competitors (e.g., "Notion vs. Monday.com") to capture buyers evaluating options.
- Use Cases & Verticals: Pages tailored to specific industries or scenarios (e.g., "CRM for Marketing Agencies") to show how your product fits a buyer's world.
- Glossary Pages: Own the terms buyers search while researching (e.g., "NRR vs. GRR").
- Calculators: Interactive tools (e.g., cost calculators) that engage visitors and generate warm leads.
- Case Studies: Social proof pages available as a monthly add-on to build trust and close deals.
How It Works
- Research: goBOFU analyzes the search landscape for your category to identify high-demand, low-competition keywords.
- Build: They create the pages as a one-time project (typically 4–6 weeks), delivering them as ready-to-publish HTML or in your existing stack.
- Ownership: You retain full ownership of all content and assets.
Target Audience
- Bootstrapped B2B SaaS companies
- Teams tired of blog posts that don't convert
- Businesses wanting to compete with established players' comparison pages
Pricing & Scope
Projects start from €5,000 and include:
- 5–8 comparison/alternative pages
- 3–5 use case/vertical pages
- Glossary and calculators included
- Case studies available as a monthly add-on
The exact scope and price depend on your category and are determined after a review of your competitive landscape.
Why Choose goBOFU?
- Focus on Conversion: Targets buyers who are ready to choose, not just researching.
- One-Time Project: No ongoing retainer; you get a complete set of conversion-focused pages.
- SEO-Driven: Pages are built to rank for specific, high-intent searches where new domains can compete.
- Transparent Pricing: Clear scope and price after category review, with no surprises.
goBOFU positions itself as the alternative to content agencies that produce low-converting blog posts, offering instead the essential pages that turn search traffic into pipeline.
