Overview
Kinetic Pricing is a self-serve pricing research platform built specifically for B2B SaaS teams that need to move from instinct to evidence. Instead of outsourcing studies to consultants or recruiting external panels, Kinetic enables founders to model the financial impact of a price change, survey their own users, and maintain a decision log that keeps the rationale attached to every adjustment. Its four research methods—Price Range Finder, Price Point Tester, Feature Value Ranker, and Package and Price Builder—are based on established techniques like Van Westendorp and conjoint analysis, but packaged for fast, pragmatic execution.
Key Features
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Price Change Simulator: Before launching any survey, users can model revenue upside by adjusting current/proposed prices, customer counts, and expected retention. The simulator calculates monthly and annualized MRR impact, plus the break-even retention rate, making the financial stakes tangible from the start.
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Four Research Methods: Each method targets a different pricing decision. Price Range Finder (Van Westendorp) finds credible price boundaries; Price Point Tester (Gabor Granger) compares specific price points; Feature Value Ranker (MaxDiff) prioritizes offer elements; and Package and Price Builder (conjoint) tests feature/price combinations together.
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Bring-Your-Own-Users Distribution: Kinetic generates mobile-optimized survey links that founders can send to their existing mailing list, app users, or customer base. No participant marketplace is involved, so the responses come from the exact segment the pricing decision affects.
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Automated Analysis and Verdicts: The platform computes curve intersections deterministically and presents an optimal price point, a credible range, and a written recommendation. Users do not need to interpret raw data or build charts manually.
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Workspace for Decisions and Outcomes: Pro subscribers get a central workspace that links active studies to pricing decisions and scheduled outcome checks. This creates an audit trail showing what changed, why it changed, and whether the expected revenue lift materialized.
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Transparent Pricing: One-time studies start at $149 and scale by method complexity. For teams making repeated pricing changes, Kinetic Pro costs $99/month with a 30-day free trial and includes unlimited studies across all methods.
Use Cases
Kinetic Pricing is aimed at B2B SaaS founders, product managers, and growth teams who are considering a price change and need quantitative justification. A startup evaluating a plan restructure can use the simulator to set expectations, then deploy a Price Range Finder survey to its existing user base and get a credible range within days. A SaaS company with a mature product might use conjoint analysis to optimize feature packaging before a new tier launch. Agencies and consultants advising SaaS clients can also leverage the tool to produce defensible pricing recommendations backed by real customer data. Because the platform requires no participant recruiting and works with as few as 15 valid responses, it fits teams with modest user bases that need fast, low-cost research.
