Overview
The Launch Directory is a weekly, week-numbered publication of product and startup launches operated by Zinn Digital Ltd, registered in England and Wales. Rather than letting a submission expire after launch day, every filing is written into a dated archive page that stays retrievable and quotable by search engines and AI assistants. Editions are grouped by ISO week — the homepage referenced here is Week 44 of 2026, covering 26 October to 1 November — and each one carries its own ranking, feature slots and archive links.
The product targets founders, indie makers and marketing teams that treat a launch as a long-lived asset instead of a 24-hour traffic spike.
Key Features
- Week-dated editions: every entry lands inside a numbered week with previous/next edition navigation, so the archive reads chronologically and each page carries a stable publication date.
- Permanent listing pages: individual launch routes persist after the week closes and are positioned as citable by Google, ChatGPT, Perplexity and Claude.
- Reader-voted leaderboard: ordering comes from votes cast by signed-in readers; the site states votes cannot be bought and separates them from paid inventory.
- Paid billboard: a distinct column ranked by total money contributed, starting at $5 per notice, kept apart from the vote record.
- Front-page slot at $19: a one-week placement on the front page, priced openly on the pricing page.
- Domain metrics: Ahrefs Domain Rating is displayed per listing and re-checked daily with up/down indicators; site-level Trust Flow (11) and Citation Flow (19) from Majestic are published with check dates.
- MCP endpoint:
https://thelaunchdirectory.com/mcpcan be added as a custom connector in Claude, ChatGPT, Cursor or VS Code to search launches, compare alternatives and submit products conversationally. - Developer access: quickstart and API documentation plus self-serve API key issuance.
- Structured discovery: section index, category pages, search with combobox suggestions, an "in the press" schedule with booked counts, and a ranked list of external launch directories.
Use Cases
Founders filing a launch gain a dated, linkable record that survives beyond launch week and can be referenced in later outreach or due-diligence checks. SEO and growth teams use the DR and Trust Flow figures attached to each listing to judge the link value of a placement before committing budget. Buyers and researchers comparing launch platforms can work from the directory's own ranked comparison of tracked directories, while developers building agents can query the MCP connector instead of scraping HTML. Weekly newsletter subscribers get the top launches and Launch of the Week results in a single Monday email. Pricing tiers beyond the $19 front-page slot and the $5 billboard minimum are not disclosed on the homepage, and no customer counts or awards are stated.
